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Website Case Study: Pro Bono Bio
Overview
Pro Bono Bio is a new Anglo-Russian international pharmaceutical company. It has licensed technology from Celtic Pharma Holdings II LP, a fund combining global financial and pharmaceutical expertise from the UK, with international capital and matched funding from RUSNANO Capital in Russia.
Requirements
Pro Bono Bio is one of the most exciting websites we have created. On their launch in 2011, we were privileged to have been selected as the website design agency chosen to create their online presence. Being dedicated on empowering the humanitarian sector, we have foreseen the need for a simple yet philanthropic atmosphere on their home on the web.
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Our Approach
As a pharmaceutical company, the target audiences are doctors, patients, healthcare specialists and general public. Using their flagship colors blue and white, we ensured that the navigation is organized for ease of use. Two website versions were required namely English and Russian.
The technical requirements were straight forward. The content editors should be able to manage and modify the website easily thus, Joomla was selected as the platform, partnered by a dedicated server to ensure utmost speed. We installed extensions Blank Module, DirectPHP and AnythingTabs.
To highlight their global theme "Developing New Products : Commercialisation : Humanitarian", the homepage showcased three columns with imagery and short description representing each sector. The imagery used three interactive content sliders using JQuery styled by xHtml and CSS. With the emergence of social media, a sticky set of icons were implemented linking to their official accounts.
On their official launch in September 2011, we have received overwhelming comments from the viewers that we have successfully delivered how they want to engage their company globally.