To the uninitiated, the term dark data may evoke images of mysterious stores of data tucked away in an obscure location—hopefully, distant enough from your company’s hard drives so that they are no threat to online security. The reality however, is that there’s nothing ominous at all about dark data, it’s closer to you than you think, and more importantly, it can even bring value to your business when used right.
In this article, we define what dark data is and where it comes from, discuss ways to harness the value that it holds, and understand the challenges that may come with its management.